MICHAEL KENNEDY
ZOOX
Robotaxi Reveal
EXECUTIVE PRODUCER: Broadcast, Online Content, Photography, and Post
Zoox is the latest and biggest step forward in autonomous ride-hailing, and together we launched their vehicle to the world. After six years of secret prototypes, Zoox revealed its first purpose-built robotaxi, a driverless vehicle with no steering wheel, seats that face each other, and the ability to drive in either direction without turning around. We made the content that introduced it.
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As Executive Producer I ran two pieces from brief through delivery. A broadcast commercial that put the vehicle in front of a national audience, and a longform film built around the people who started the company, CEO Aicha Evans and co-founder and CTO Jesse Levinson, explaining what they had built and why it mattered. We cut the longform down for shorter placements too.​​
A 100-PERSON CREW AND
A LOCKED DOWN SF
We folded Zoox's engineers into our film crew, closed off city streets and monuments, and kept the vehicle secret the whole shoot. Strict Covid-19 precautions and a five-day post timeline left no margin. The work came out sharp anyway. Almost like it drove itself.
The reveal ran across CNBC, Bloomberg, the New York Times, the Verge, Mashable, and the Seattle Times. The Verge embedded our film directly in its story, so the work didn't just promote the launch, it became part of how the press told it.
