MICHAEL KENNEDY
TOSTITOS LUCKY BAGS
EXECUTIVE PRODUCER: Film Production + Post
​​​We teamed up with Tostitos and the NFL to help spread the word about Tostitos’ Lucky Bags to football fans across the country. We shot 19 executions in four days, the work took home an Effie, and it’s safe to say we exceeded expectations.
PRODUCTION CO: Capitol Art
DIRECTOR: Timothy Plain
AGENCY: Goodby, Silverstein & Parnters
Select Talent Include: Dak Prescott, Joe Flacco, Aaron Donald, Jadeveon Clowney
6.5M+
Video views across
the team films
1M+
Bags sold, beating every prior
Tostitos team-bag program
500M+
Earned PR
impressions
19 BAGS. 19 FILMS. ONE MECHANIC.
One idea, nineteen builds. Every team got its own bag, its own ritual, and its own film. NFL players including Dak Prescott, Joe Flacco, Aaron Donald, and Jadeveon Clowney appeared in their teams' spots. The bags shipped regionally into each team's home market, so the work had to land nineteen ways at once and stay on schedule across all of them.
A HANDFUL OF THE 19 IN TOTAL
